A COMEDIAN COULD KILL ON ONE NIGHT, but bomb on another, with the only difference being the audience. Conducting an AUDIENCE analysis is one way of preparing before the big gig. Here’s the first three letters explained:

Attentiveness

Comedians are not always the centre of attention. Sometimes it’s the bar, or a table of rowdy friends who haven’t seen each other in years. If you have the ability to influence the bar staff, have them pause while you’re on stage. If you have a rowdy table, introduce yourself prior to the show, and build goodwill.

Understanding

Whether you talk politics, car manifolds, or luxury brands in your set, make sure your audience understands what the hell you’re talking about. Avoid jargon if possible or ‘inside jokes’, unless you’re performing at an office party where being in the know will add laughs.

Demographics

A bunch of footballers, women’s club, or the popular Saturday night comedy club are going to all attract different demographics, with different interests, and different tolerance for colourful language.

So what does ‘I’, ‘E’, ‘N’, ‘C’, and ‘E’ mean? Well, you’ll just have to sign up to the March 20 – 24, 2016 School of Hard Knock Knocks stand-up comedy course to find out!

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