This is not the usual School of Hard Knock Knocks podcast. Instead of a comedian, I’m interviewing Andrew Ford, author of ‘Creating a Powerful Brand‘, and one of Australia’s top personal branding experts. Why? Because it’s comedy festival time across Australia, and hundreds if not thousands of comedians are competing for a limited slice of the audience’s wallet. In short, how do you cut through the noise?

In this podcast, you’ll gain advice on how to move your comedic brand from an ‘unknown’ to a ‘somebody’, quick social media fixes that you can do today, and best of all, get a free copy of Andrew’s book, ‘Creating a Powerful Brand‘, valued at $24.95. And all you need to do is register at It’s that simple.


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